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Methodology

The Framework

Everything that sits underneath the monthly reports — how the economy is measured, which indicators lead and which merely confirm, what actually moves a currency, how sovereign debt turns into a crisis, and the two ways to value a company. This is the reference I work from.

1 · Growth — what GDP actually is

The identity

GDP = Personal consumption + Private investment + Government consumption + (Exports − Imports)

Two things follow from that equation that most commentary ignores. First, roughly 66% of US GDP is consumer spending — so any analysis that starts with corporate earnings or government policy is starting in the wrong place. Watch the consumer, and watch what determines whether the consumer feels able to spend: employment and real wages.

Second, always use real GDP, not nominal. Nominal GDP rises when prices rise, which means an economy can post healthy nominal growth while producing less. The difference between the two is the deflator:

Inflation ≈ (Nominal − Real) / Nominal × 100

Nominal versus real GDP on a Bloomberg terminal
Nominal vs real GDP — the gap between the two series is the deflator.

A technical recession is two consecutive quarters of negative real GDP growth. But GDP is published quarterly and heavily revised, which makes it a lagging series — by the time it confirms a recession, markets have usually finished pricing one. That is precisely why the rest of this framework exists.

The indicator hierarchy

Not all data is equal. The single most useful discipline in macro is knowing which bucket a release belongs to before you react to it.

ClassIndicatorsUse
LeadingBuilding permits, new & pending home sales, NAHB housing index, ISM new orders, consumer expectationsPosition ahead of the turn
CoincidentIndustrial production, capacity utilisation, factory orders, durable goods, business inventories, non-farm payrollsConfirm the turn is real
LaggingGDP, unemployment rate, CPI, corporate profitsExplain what already happened
Why housing leads everything. A building permit is a decision to commit capital recorded before any activity happens. And new homeowners don't just buy a house — they buy kitchens, appliances, furniture and televisions. Housing sits upstream of an unusually wide slice of the economy, which is why permits turn first. The full argument →

The monthly calendar that matters

ReleaseTimingWhy it matters
ISM Manufacturing PMI1st business dayDiffusion index — above 50 expansion, below 50 contraction. Leads GDP.
ISM Services PMI3rd business dayThe larger share of the economy; confirms whether strength is broad.
Non-farm payrollsFirst FridayJobs drive spending, spending drives 66% of GDP.
CPIMid-monthBasket of goods and services. Note the basket changes over time.
PCEMonthly, BEAThe Fed's preferred inflation measure — watch this over CPI for policy.
Housing starts / permitsMid-monthThe leading indicator above all others.

A note on surprise. Markets price expectations, not levels. What moves an asset is the gap between the print and the consensus — which is why an economic surprise index is often more informative than the data itself. A run of positive surprises tells you the consensus is too pessimistic, regardless of whether growth is objectively good.

2 · Currencies — three drivers, and they're all surprises

About $5 trillion changes hands daily in FX, and the largest share — roughly 45% — is financial investors buying securities denominated in another currency, not companies buying goods. That ordering matters: capital flows dominate trade flows in the short run.

Three things move a currency pair, and in each case it is the surprise that moves it, not the level:

  • Interest rate surprises. An unexpected hike makes that country's bonds more attractive; foreign buyers must first buy the currency to buy the bonds, so the currency strengthens. Unexpected cuts do the reverse.
  • Inflation surprises. Excess money supply devalues a currency. Rising relative inflation typically weakens it — overlay the two countries' CPI series to see the divergence.
  • Trade surprises. Exports force foreigners to buy your currency; imports force you to sell it. A widening trade surplus is currency-positive. Commodity exporters are the clean example — the rouble tracks oil because oil is what the world buys from Russia.
The reflexive trap. A safe-haven bid — capital fleeing into the Swiss franc, say — strengthens the currency, which makes exports expensive and imports cheap, which imports deflation. The central bank then prints to weaken its own currency. Strength can be a problem a country actively fights, which is why "strong currency" and "strong economy" are not synonyms.

Currency risk is equity risk

If Japan's TOPIX rises 20% but the yen falls 20% against the dollar, a dollar investor has made nothing. Worse — the causation often runs the other way: a weaker yen makes Japanese cars cheaper abroad, which lifts exporter earnings, which lifts the index. The currency move caused part of the equity move. Any international position is two bets, whether you intended it or not.

Tools for managing it: forward outrights (lock a rate today for a future date), options (pay a premium for the upside), and swaps. For estimating the risk, a distribution of likely future rates — one standard deviation covering roughly 68% of outcomes — tells you the probability of finishing beyond your break-even, which is the number that actually matters to a hedging decision.

FX rate forecast probability distribution
A forward rate distribution. The shaded band is one standard deviation; the tail beyond your break-even is the probability of losing money on the exposure.

A worked example. A German firm has costs in euros and sells machinery for $100,000. At 1.36 $/€ that converts to €73,500 — against €71,500 of cost, a €2,000 profit. If the dollar weakens to 1.40, the same sale converts to €71,428 and the profit is gone. Nothing about the business changed; the currency did.

3 · Sovereign debt — how a bond market becomes a crisis

A government that spends more than it collects fills the gap by issuing bonds. That works until buyers question repayment — and the questions are answerable with public data.

MetricWhat it tells you
Debt to GDPThe total burden relative to the economy servicing it
Deficit to GDPHow fast new debt is accumulating — the funding gap the bond market must fill each year
Repayment scheduleWhether maturities are bunched. A wall of refinancing in a bad year is how solvency problems become liquidity problems.
OwnershipDomestic vs foreign holders. Foreign creditors sell faster and care about your currency.
Credit ratingRoughly 7.5% of BBB issuers defaulted within 7 years; over 90% of CCC-or-lower within 10. The letters encode real base rates.
The lesson of Greece. A country that borrows in a currency it controls can always print to buy its own bonds and suppress yields — at the cost of devaluing the currency. Greece could not print euros. When its debt-to-GDP climbed and yields followed, it had no monetary escape and needed a bailout. The critical question is never just "how much debt" — it is "denominated in whose currency."

The same logic runs through equities via the discount rate. The 10-year yield is the risk-free anchor beneath every valuation on this site. When it rises, the WACC rises, and every future cash flow is worth less today — which is why the rates section is the first thing I check.

4 · Absolute valuation — discounting cash flows

Five mechanical steps, then one act of judgement:

  1. Estimate free cash flow — the cash available to both shareholders and bondholders.
  2. Estimate the discount rate (WACC).
  3. Discount the future cash flows back to today.
  4. Subtract total debt, add cash — enterprise value becomes equity value.
  5. Divide by shares outstanding for a fair value per share.

Steps one to five are arithmetic. The judgement is in the long-term growth assumption, and there is one discipline that prevents most disasters: no company can grow faster than nominal GDP forever. Nominal GDP averages roughly 5%; a typical WACC is around 8%. Over a long enough horizon, that gap grinds terminal value down — which is exactly as it should be.

Building the WACC

Cost of equity, step by step:

  1. Take the 10-year government bond yield — the risk-free rate.
  2. Find the historic market return for that country.
  3. Market risk premium = market return − risk-free rate.
  4. Find the company's beta — how violently it moves relative to the market.
  5. Equity risk premium = market risk premium × beta.
  6. Cost of equity = equity risk premium + risk-free rate.
10-year government bond yields
Step 1 — the 10-year government bond yield sets the risk-free floor.
Country risk premium and market return
Steps 2–3 — market return less the bond yield gives the risk premium.
Beta — stock sensitivity to the market
Step 4 — beta. A steeper line means the stock exaggerates market moves.
Total cost of equity calculation
Steps 5–6 — premium × beta, then add back the risk-free rate.

Then weight cost of equity and cost of debt by their share of the capital structure. A worked example: cost of equity 11.4% at 52.6% weight, cost of debt 4.9% at 47.4% weight → 6.0% + 2.3% = 8.3% WACC.

WACC weighting of equity and debt
Each cost multiplied by its weight; the sum is the discount rate.
The chain that matters: lower 10-year yields → lower risk-free rate → lower WACC → future cash flows discounted less harshly → higher fair value. This is the entire mechanism by which interest rates move stock prices, and why a rate move can re-price an index without a single earnings estimate changing. It also explains why highly indebted companies are worth less: more debt, more risk, higher WACC, lower value — and the debt doesn't shrink when business turns down.
Discounted future cash flows
Future cash flows discounted back — note how value diminishes the further out they sit.
Effect of WACC on discounted cash flows
The same cash flows at a lower WACC. A riskier firm discounts its future far harder.

Run this model on any ticker →

5 · Relative valuation — the two-step

Absolute valuation asks what a company is worth. Relative valuation asks whether it is priced sensibly next to something else. Two steps: pick a metric, then choose a comparison.

Compare against three things, and the order is deliberate:

  • Self — how has this multiple trended over its own history?
  • Peers — same region, same industry, therefore broadly similar risk.
  • Market — because an entire industry can be collectively mispriced, and peer comparison alone would never reveal it.

What P/E actually decomposes into

Price = Earnings × (P/E multiple)

So a share price rises for exactly two reasons: E grows, or the multiple expands. Investors pay a higher multiple when they expect future growth to be large — Apple through its run of new product categories being the textbook case. The danger is symmetrical and underappreciated: when growth disappoints, both can fall together. Earnings decline and the multiple contracts at the same time, which is why growth de-ratings are so violent.

Relative valuation comparables table
A comparables table — peers ranked on forward P/E. The most expensive name is rarely the best business.

Earnings yield is simply the P/E inverted — a higher earnings yield is a lower P/E. Expressing it as a yield makes it directly comparable to a bond yield, which is a more honest comparison than most equity investors make.

The one-line test. Fair value = estimated P/E × estimated EPS. Compare to price. A company on a 20× multiple earning $5 is worth $100 — at $80 it is 20% undervalued. A company on 40× earning $3 is worth $120 — at $150 it is 25% overvalued. The arithmetic is trivial; the entire difficulty is the two estimates, and pretending otherwise is how people lose money with spreadsheets.

How it fits together

The pieces are one chain. Leading indicators flag the turn before GDP confirms it. Rates respond to growth and inflation, and set the risk-free anchor. That anchor drives the WACC, which drives every discounted valuation. Currencies reprice international exposure on top of it. And relative valuation is the cross-check that stops a single model's assumptions running away with you.

The monthly regime score is this framework compressed into one number, scored mechanically so I can't argue myself out of it. Fundamental Stock Analysis is sections 4 and 5 made interactive.

For educational purposes only. This describes how I analyse markets; it is not investment advice, and no framework removes the possibility of being wrong.